Fashion Foods Grower Update
August 2026
Fashion Foods is an independent plant breeding and category innovation entity with headquarters in Redwood Valley, Tasman District New Zealand. No Govt or Industry funding is involved.
This Fashion Foods update provides awareness and news of developments in New Variety options.
A unique genetic pool, homeopathic guidelines and exhaustive growing, storage, logistics and marketing trials compliment an exclusive Global licence structure, the Lost Orchard® Company. Intergenerational security is inherent in propagation, growing and distribution rights, acquired by shareholding in the Lost Orchard® Company Master licence.
Three of Fashion Foods developed varieties currently feature in grower conversations.
Harvested Roxy® Apples.
ROXY® (HARLEY05)
ROXY® continues gaining premium market prominence, while delivering strong FOB returns. As an early easy to grow option ROXY® resonates well with it’s growers. (references available)
Harvested from late January North Island and early February South, ROXY’®s infatuating vibrant pink tones compliment a beautifully balanced sweet-tangy taste experience. A perfect flavour balance is generating strong universal demand across all markets.
Contact licensed distributors for more details
Josh Parlane: 021 887 329
Vladimir Beikalov
027 221 5115
HARLEY05 (ROXY ® Late January North Island harvest – Early February Nelson.
GOLDI® (Harley11 – PVR 35305)
Now available for contracted commercial release
GOLDI® brings new dimensions to the pipfruit category and marketing versatility. Attractive, visually different, exceptional flavour combined with intense sweetness and aroma consistently highlight reviews: “the best apple I ever tried.”
Featuring; Brix 17 – dry matter 17% – Storage up to 12 months (smartfresh® + polyliner) extended ambient temp shelf life and normal handling characteristics.
“Protein Plus” – protein 300% (control) radically unique internal composition; Vitamin C 166% – carbohydrate 124% – offers diverse marketing potential.
Harvested late Feb/early March.
Trialled over 15 years growing, handling, packing, storage, logistics and marketing.
Very high dry matter and brix contribute to GOLDI’s 12 month storage life. Internal composition analysis confirms radically different characteristics from the norm, offering potentially diverse marketing advantages in diet supplement, health, nutrition, living and weight management B/M sectors.
Contact Fashion Foods for more information.
GOLDI® apples, havested late Feb / Early March.
GOLDI® apples, havested late Feb / Early March.
REDHEAD™ – HARLEY14
A fully coloured rich red apple, easy to grow with low production and harvest costs. Automated harvesting potential. An early harvest option, with very high dry matter, exhibiting distinctive consumer, health and nutrition attributes. Performing strongly in marketing trials. Added appeal for the dietary, health and good living market sector “Feel the fibre”.
RedheadTM apples, easy to grow with low cost.
Fashion Foods
Fashion Foods ongoing development work focusses elevating the category’s holistic attractiveness and awareness with particular emphasis on health, nutrition living and well-being benefits.
Work continues on testing a full suite of vibrant, visually appealing, consumer satisfying, and most importantly dietary, health, nutrition, and lifestyle inherent benefits. Automated harvest capability is also factored.
Fashion Foods exhaustive trialling of each promising entrant for more than a decade provides transparency for significant investment decisions. Only proven “happy apples” qualify for commercial consideration.
GOLDI® apples.
Harley14 REDHEAD (TM) marketing trial 2024.
The Lost Orchard® Company
The Lost Orchard® Company exclusive Global Licence structure for Fashion Foods varieties provides stakeholders enduring structured protection, within collaborative, flexible operational and investment options.
Bill & Erica Lynch
Fashion Foods Ltd
178 Redwood Valley Road
R.D.1 Richmond
7081 Tasman NZ
027 221 5115
[email protected]
fashionfoods.nz