Extenday (TM) trials 2017 exciting

Extenday TM Rep Kirk Ritchie – Feb 2017 – with outstanding Berica trials using Extenday TM fabric

Just one week after Extenday (TM) installed, the visual display was quite extraordinary, particularly with the BERICA trials.

Extenday (TM) Tasman rep Kirk Ritchie says “this has to be the most spectacular result in my experience”

Fashion Foods plant breeder and founder Bill Lynch reckons the years of international travels, resrearch and observations and numerous ‘ups and downs’ are now confiirming what has been suspected for some time  ” we knew we were moving towards something special, but the latest developments this year exhibit spectacularly visual infatuation, because of the “hot pink” that’s in your face! – this is strengthening our opinion that our new apple varieties (nearing commercial release) are the prettiest fruits on our planet” says Bill

Berica 2017 early February “hot” pink

My first tooth

Well known pip fruit industry identity Mike Van Workum got more than he bargained for when he brought home a couple of Fashion Foods’s new BERICA apples for his son Jake to try.

Not surprising that Jake is an avowed apple lover when his grandparents were pioneering Tasman orchardists, his dad is the well known Fernridge “action man” and two uncles are in senior exporter positions.

Jake has a dedicated daily appetite for his favourite fruit, but his dad Mike van Workum didn’t realise how different Jake would find the eating experience of BERICA apples. As a result of the unexpected crunchiness of the BERICA the tooth fairy had to make an unscheduled visit to reward the first tooth.

Jake van Workum  poses for the tooth fairy after an encounter with a crisp BERICA apple

Jake van Workum poses for the tooth fairy after an encounter with a crisp BERICA apple

 

First consumer testings overwhelming acclaim

Erica discussing fruit attributes development potential with visitors to Fashion foods exhibition at Mystery Creek

Erica discussing fruit attributes development potential with visitors to Fashion foods exhibition at Mystery Creek

About 10,000 taste tests of BERICA and MONDAJU were conducted at the Rabo Bank paddock to plate showcase at the NZ National Farm Field days, Mystery Creek near Hamilton.

For Fashion Foods this exercise provided the first substantial cconsumer taste test. Tasting took place over 4 days 15 – 18 June when thousands of RABO clients as well a public visited the farm field days.

Visitors were offered slice samples of both varieties. Universal endorsement of the strong flavours and high visual appeal was resounding. Preference for either BERICA or MONDAJU ran around 50/50, but choice was always clear for one or the other. Tasters generally considered BERICA sweeter and strong flavoured reminiscent of the parent Heritage Gala, and MONDAJU in a flavoursome space of it’s own with a discerning flavour and hint of acidity.

The favourable independent insight from this substantial taste trial matches research over the past decades that led to the selection of the two apple varieties, and confirms consumers identify stronger flavours than currently available with the Royal Gala Apple.

Fashion foods showcasing at Rabo Banks "paddock to plate" exhibition Mystery Creek 2016

Fashion foods showcasing at Rabo Banks “paddock to plate” exhibition Mystery Creek 2016

Damien O'Connor MP and opposition Primary Industries spokesman supporting Fashion foods at NZ National Farm field days

Damien O’Connor MP and opposition Primary Industries spokesman supporting Fashion foods at NZ National Farm field days

 

Fashion Foods talking with interested visitors at Field days

 

 

National Farm Field Days Mystery Creek

Fashion Foods at RABO Bank pavilion – National Farm Field Days Mystery Creek 15 – 18 June

Two of the leading varieties from Fashion Foods plant breeding programme will be showcased at Mystery Creek courtesy of RABO Bank.

Bill and Erica will be in attendance in the RABO pavilion with samples of the fruit, and availability for discussions with interested parties.

“Widespread strong international interest that’s ongoing and increasing, doesn’t have to overshadow domestic growers and category diversification opportunities” says Bill

 

Berica packed at Midland 2016

Mondaju with happy QC Midland Packers 2016

Packed display trays of Berica and Mondaju

ready for Rabo Bank Pavillion at Mystery Creek

National Farm Field days

15 – 18 June 2016

 

New Zealand apple breeders optimistic for heritage Gala commercialization

New Zealand orchardists Bill and Erica Lynch of Nelson-based Fashion Foods Ltd have sought to bring back the strong flavors lost through Royal Gala apple breeding, and will be launching two new cultivars at an open day in late February.

Bill Lynch told www.freshfruitportal.com there were currently 3,000 trees planted of the Berica and Mondaju varieties and he believed they would have international appeal due to their flavor, coloring and storage life.

The varieties were bred from blocks of Heritage Gala, chosen from five cultivars chosen seven years ago as finalists for potential commercialization.

Read the full article here.