Entries by alpha

Extenday (TM) trials 2017 exciting Just one week after Extenday (TM) installed, the visual display was quite extraordinary, particularly with the BERICA trials. Extenday (TM) Tasman rep Kirk Ritchie says “this has to be the most spectacular result in my experience” Fashion Foods plant breeder and founder Bill Lynch reckons the years of international travels, resrearch and observations and numerous ‘ups […]

My first tooth

Well known pip fruit industry identity Mike Van Workum got more than he bargained for when he brought home a couple of Fashion Foods’s new BERICA apples for his son Jake to try. Not surprising that Jake is an avowed apple lover when his grandparents were pioneering Tasman orchardists, his dad is the well known Fernridge “action man” and two […]

First consumer testings overwhelming acclaim

About 10,000 taste tests of BERICA and MONDAJU were conducted at the Rabo Bank paddock to plate showcase at the NZ National Farm Field days, Mystery Creek near Hamilton. For Fashion Foods this exercise provided the first substantial cconsumer taste test. Tasting took place over 4 days 15 – 18 June when thousands of RABO clients as well a […]

National Farm Field Days Mystery Creek

Fashion Foods at RABO Bank pavilion – National Farm Field Days Mystery Creek 15 – 18 June Two of the leading varieties from Fashion Foods plant breeding programme will be showcased at Mystery Creek courtesy of RABO Bank. Bill and Erica will be in attendance in the RABO pavilion with samples of the fruit, and availability […]

New Zealand apple breeders optimistic for heritage Gala commercialization

New Zealand orchardists Bill and Erica Lynch of Nelson-based Fashion Foods Ltd have sought to bring back the strong flavors lost through Royal Gala apple breeding, and will be launching two new cultivars at an open day in late February. Bill Lynch told www.freshfruitportal.com there were currently 3,000 trees planted of the Berica and Mondaju […]